– Are you using Instagram for business, wondering which type of Instagram account to use? Personal, creator, business. There are some massive differences between these accounts so I’ll break down the pros, the cons and features of each profile so you can choose the right one for you and stick around until the end because I’ll also be sharing a few myths, rumors and warnings about Instagram accounts.
There are three types of Instagram accounts. These are organized into two categories, personal and professional. First let’s look at personal accounts. They are geared towards, you guessed it, personal use.
They have no analytics or API access, which means you can’t schedule posts, use the Facebook creator studio to manage Instagram and you won’t have third-party access to analytics. Additionally, you can’t use contact buttons on your profile or use gift card or delivery stickers or the swipe up function in stories.
So if you are a business owner or marketer, those are big disadvantages, but they do have some benefits. Personal accounts have access to all of the music options in reels and stories. Additionally, personal accounts are the only account type that can be private.
Professional accounts cannot be. Instagram groups business and creator account together under the title of professional accounts, though they are two distinct account types. They both have analytics or insights.
They both have access to contact buttons and the gift card delivery stickers. They allow you to collaborate with other accounts leveraging the branded content features. Even though they share a lot of the same features, they have some important differences.
Business accounts are intended for a business entity that is making money or selling something. So they have API access. That means scheduling, means access to the Facebook creator studio for managing Instagram from your desktop and the ability to use third-party analytics.
We should point out that the creator profiles do not have this API access. Another difference between the business and creator accounts is the music access. Most business accounts don’t have the full music library.
They have the royalty free music library, which means it’s very limited in scope and you won’t have pop culture related music in that music library. In comparison, creator accounts are intended for influencers.
These are for those people creating content that might align with a brand but may not be actually selling their own products. Creators have access to all the music in addition to business features like analytics and branded content.
In short, if you need scheduling then use a business account. If you really need all the music for your reels content and don’t care about the scheduling or using Facebook creator studio, then go with a creator account.
So how do you change account types or check to see what account you currently have? To figure this out, you’re gonna go to your Instagram profile, then in the upper right corner, click on that three line button.
From there, go to the settings option. And in there, scroll down to the account option. Once you were in the account menu, you’re gonna scroll all the way down to the very bottom. And from there, you’re gonna see the option to switch account type.
Tap on that, and you will get the option of the two accounts that you are not. So if you are a business, you would have the option to switch to personal or switch to creator account. Sometimes things look a little bit different on different devices and Instagram likes to run some updates.
So you may see the option to switch to a professional account. If you see that option, it means you are a personal account. Choose the switch to professional option and you’ll have the choice then to choose creator or business.
Now, before you switch just yet, I have a few rumors and warnings I want to address. While you can switch back and forth between account types without too much consequence, Instagram does temporarily hide insights when switching to a business account and it may delay your access to features like the music if you’re switching over to a creator account.
The reason they do this is they don’t want you taking advantage of just swapping back and forth to get all the best of both. You really need to pick one and stick with it. So while you may switch back and forth two or three times in one day to try out a feature, that’s okay.
But if you’re constantly switching every single day or every single week, going back and forth, Instagram’s gonna look at this like a spam like behavior and potentially flag your account, which could reduce your reach and impact on the platform.
Also, if you have heard that there is some kind of penalty or limited reach for professional accounts, that is false. Instagram wants to keep their users engaged and on the platform. So whether you are a personal account, business account or creator account, you need to be engaging with your viewers and adding value to them, whether that be through education, entertainment, encouragement or all three.
But how do you reach more followers and keep them engaged? Comment Below