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YouTube SEO Strategy Guide: How to Rank Your Videos in 2022

May 16, 2022

YouTube SEO Strategy Guide: How to Rank Your Videos in 2022

Photo by Elf-Moondance on Pixabay

Videos are one of the most popular content types on the internet and they’re only going to become more important in the years to come. In fact, Google predicts that by 2020, 80% of all internet traffic will be video-driven.

That means if you want to generate organic search traffic as a business, videos are your best bet. Videos also offer a fantastic opportunity for businesses who want to market their brand and attract new customers. They’re an affordable way to create original content that’s engaging for viewers and can help drive awareness and interest in your business. However, with so many videos being uploaded daily, it’s getting harder for websites to appear as relevant videos about your niche topics than everyone else. This is especially true when you consider that not every video you upload will be watched or remembered by viewers who use Google Search or any other search engine. After all, it’s hard for viewers who aren’t familiar with your brand or niche topic to find compelling videos about those topics online. And even if viewers do find your video through other search engines, it doesn’t guarantee that they’ll watch it because there are so many other videos about the same things out there too. In order for your videos to stand out from the crowd and be ranked well in search results, you need to implement some SEO tactics first.

What Is Video SEO?

When you create a video, you’re essentially creating a piece of content that’s designed to draw traffic to your website. An important part of this is optimising your videos to appear well in Google, YouTube, and other search engines. This is known as video SEO or SEM. SEM is all about optimising your videos for the search engines like Google and Bing so that your videos rank as highly as possible in search results. This is crucial for attracting traffic to your site from people who are looking for content about your niche topics or looking for specific information.

Why Does SEO Matter for Videos?

Videos are a highly sharable and social format – Like photos and gifs, they’re also a great way for viewers to easily share your video with their friends and family. In fact, most people are watching videos on social media sites like Facebook and Twitter before they watch them anywhere else. You can use this fact to your advantage when creating videos and boosting their SEO. When people see a video on social media, they’re much more likely to watch it there than on your website. And if they watch your video on a site like YouTube, they’re more likely to head back to your site and click through to other pages.

Tips for ranking videos in Google Search

– Optimise your video’s title and meta description for Google’s search engine results. – Ensure your video is properly optimized for YouTube’s video engine.

– Include keywords in your video’s title, tags, and description. – Use keyword-rich videos that have a strong focus on your niche topics.

– Make sure your videos are short, between 60 and 90 seconds. – Add your video to Google’s auto-optimization tool.

– Include your video in blog posts, Facebook, Twitter, and other social media posts. – Add your video to an app that automatically embeds videos on various sites.

– Publish your video on a reliable and stable YouTube channel.

– Create separate videos for different age groups and audiences.

– Incorporate call-to-actions in your video scripts.

– If you’re producing original videos, consider creating a script for each one. – Add your video to different content aggregators like those found on Reddit and Quora

Strategies for ranking videos in Google Search

– Include relevant keywords in your video’s title, tags, and description.

– Create an authoritative YouTube channel and include annotations, thumbnails, and descriptions for your videos.

– Add your video to Google’s auto-optimization tool.

– Include your video in blog posts, Facebook, Twitter, and other social media posts.

– Create separate YouTube channels for different age groups and audiences.

– Make your videos short and concise. – Use relevant stock footage. – Use a mic that captures excellent audio.

– Utilize image stabilization techniques.

– Set up an Opt-In page so subscribers can earn additional YouTube views.

– Ensure you have a strong call-to-action at the end of your videos.

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Strategies for ranking videos in Bing’s Feed Results

– Ensure that your videos are appropriately encoded.

– Always ensure that the source of your videos is the same as the URL of your website.

– Use keyword-rich titles and descriptions for your videos.

– Make sure that your videos are short, between 60 and 90 seconds.

– Include your videos in blog posts, Facebook, Twitter, and other social media posts.

– Create separate channels for different age groups and video audiences.

– Make your videos engaging enough to keep viewers engaged.

– Include images, sound effects, and other visuals.

– Utilize image stabilization techniques.

– Make sure that both the audio and visual track are consistent.

– Include your videos in different content aggregators like Reddit and Quora

Strategies for ranking videos in Yahoo’s News Results

– Optimise your videos for both speed and length.

– Make your videos short, between 60 and 90 seconds. – Make your videos engaging enough to keep viewers interested. – Include relevant images, sound effects, and other visuals.

– Utilize image stabilization techniques.

– Make your videos optimised for both speed and length.

– Make sure your videos are optimised for both load time and content length.

– Include your videos in blog posts, Facebook, Twitter, and other social media posts.

– Create separate channels for different age groups and video audiences.

– Make sure your videos are optimised for both load time and content length.

– Add your videos to different content aggregators like Reddit and Quora

Strategies for ranking videos in Other Search Engines and Blogs

– Always ensure that your videos are optimised for both load time and content length.

– Use keywords in your video’s title, tags, and description.

– Include an email opt-in in each video snippet.

– Make your videos engaging and appealing enough to keep viewers watching.

– Add your videos to different content aggregators like Reddit, Quora, and StumbleUpon.

– Always ensure that your videos are optimised for both load time and content length.

– Make your videos short and sweet. – Include relevant images, sound effects, and other visuals.

– Utilize image stabilization techniques.

– Make your videos optimised for both speed and length.

– Always ensure that your videos are optimised for both load time and content length.

Conclusion

The more traffic you drive to your website, the more you’ll make in revenue. And the best way to drive traffic to your site and to generate quality traffic is to publish high-quality, relevant content. With that in mind, you need to make sure that your articles, blog posts, and other types of content are optimised for their respective keywords and are free of errors. And while you can’t always know exactly what your content will look like before it’s written, you can always do your best to make sure that it’s free of mistakes and optimised for its keywords.

Posted in Youtube Marketing
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